Location: London Canary Wharf Campus (1 day on campus, 1 day online)
The BA (Hons) Fashion Media and Marketing with Foundation Year is an innovative and dynamic programme designed for aspiring creatives looking to establish a career at the intersection of fashion, media, and marketing. This course provides a strong foundation in creative practice, integrating theoretical knowledge with hands-on technical skills.
What You Will Learn
Students begin with a foundation year, building essential academic, technical, and professional skills through creative exploration, critical reflection, and hands-on projects. As they progress, they develop subject-specific methodologies, enhancing their ability to think critically and work across disciplines. Advanced units encourage students to specialize in their chosen area, take ownership of self-initiated projects, and refine their research and project management abilities.
Key areas of study include:
- Visual Communication & Digital Image-Making – Learning the tools to create compelling fashion media content.
- Marketing Strategies & Audience Engagement – Understanding how to position brands effectively in the fashion industry.
- Interdisciplinary Approaches – Exploring fashion within cultural, global, and speculative contexts.
- Creative Authorship & Professional Practice – Developing independent projects that align with industry trends and career aspirations.
What You Can Achieve
By the end of the course, graduates will have the skills, knowledge, and confidence to pursue careers in fashion media, marketing, branding, content creation, or creative direction. They will be equipped to:
✔ Develop and execute innovative fashion marketing campaigns.
✔ Create visually compelling digital and print media.
✔ Analyze global fashion trends and respond to industry challenges.
✔ Manage and position brands within competitive markets.
✔ Work independently or collaboratively on professional-level projects.
This programme offers a unique blend of academic study and real-world application, ensuring students graduate with a strong portfolio and the professional mindset needed to thrive in the fashion industry.
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